High-quality trend products at FiE Paris 2019

TAIYO impresses with premium Japanese matcha and concepts for high-quality trend products

Plant-based, efficacious and with excellent provenance: at FiE in Paris, ingredient expert Taiyo presented new recipes for fortified foods and beverages that work.

Schwelm (Germany), December 2019 — At this year’s FiE, Taiyo convinced with innovative concepts for current on-trend nutrition products. An eye-catching green Matcha popcorn, for example, provided a stimulating topic of conversation. Taiyo’s portfolio includes two new organic Matcha powders that are rich in vitamin K, manganese, polyphenols and amino acids — especially L-theanine. Controlled growing conditions, selective harvesting and gentle but technically sophisticated processing of the raw materials are decisive to ensure the high quality of green teas. The fresh and non-bitter tasting products were developed especially for the European market: “EU Matcha 100” is made from the top 2–3 hand-picked leaves of the first harvest, which are carefully dried and finely ground.

The quality corresponds to the highest Japanese grade for ceremonially prepared Matchas, which is exactly how the premium product should be used. With “EU Matcha 70,” the invigorating and harmonising effect can be used to enrich a wide variety of foods: suitable applications include confectionery products such as chocolate, ice cream or dental chewing gum, as well as modern snacks such as Matcha popcorn.

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Introducing Energy 4.0 functional “Sunfiber® Cola”


Sugar-free and high in fiber, the new Energy 4.0 cola from TAIYO, SINALCO and SWEETHOUSE boosts enzymatic energy production and offers multiple benefits.

Schwelm, Germany, October 2019 – Collaboration partners SINALCO, SWEETHOUSE and health-promoting ingredients expert TAIYO have launched their second beverage concept – a functional Energy 4.0 cola that’s sugar-free and enriched with guar bean dietary fibers.

Sunfiber® Cola is sugar-free. Sweetened with the innovative ingredient, Qorus® Dolce, from SWEETHOUSE, Sunfiber® Cola closely mimics the taste and mouthfeel of the sugar-sweetened original. It displays a natural, sugar-like profile with no aftertaste and allows for calorie-free pleasure without noticeably raising blood glucose levels. Secondly, Sunfiber® Cola contains TAIYO’s 100% natural guar bean Sunfiber®. This dietary fiber is absolutely tasteless, odorless and water soluble, and has no effect on the taste, mouthfeel or appearance of the end product.

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Interview about change, claims and consumer trends

Kevin Robinson from www.nutraceuticalbusinessreview.com has interviewed Dr Stefan Siebrecht, Managing Director at Taiyo about the challenging task of developing nutritional concepts that give foods and beverages value-adding, health-promoting benefits.

Nutrition-related and lifestyle diseases are on the rise. Given that most people are well aware of the risks, the food industry is doing its part and has committed to reduce the amount of fat, sugar and salt in many products.

As well as complying with upcoming regulatory requirements, the move will help those consumers who are increasingly trying to compensate for their dietary deficits and rebalance their nutrient intake with the help of functional foods and beverages. No longer hidden away on niche shelves, micro- or macronutrient-enriched items with added health benefits have become an integral part of many product ranges.

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New Study: Anxiety symptoms and Sunfiber

There was a new study published in Jan 2019 about the connection of Anxiety with the human gut microbiome. The Keynotes of this study are:

  • Psychological disorders such as Anxiety are connected and influenced by the gut-microbiome.
  • Anxiety could be influenced and reduced by improving gut microbiome.
    Gut microbiome and Anxiety could be influenced by probiotic and non-probiotic interventions.
  • Non-probiotic interventions include an increased intake of soluble dietary fiber and/or a LOW FODMAP diet.
  • It was highlighted that non-probiotic interventions were more effective than probiotic interventions.
  • Extrapolation of these study results to Taiyo’s Sunfiber: Increased intake of Sunfiber could potentially act against psychological disorders such as Anxiety via an improvement of the gut microbiome.

This study is another good argument for the completely new field of application of mental and psychological disorders.

Medical doctors, health care practitioners and nutritionists might start to use Taiyo’s Sunfiber also in the therapy of mental and psychological disorders. Moreover, Sunfiber can also be added in combination with other nootropic ingredients for mental health.

Yang B, et al. Effects of regulating intestinal microbiota on anxiety symptoms: A systematic review. General Psychiatry 2019;32:e100056.

You can download the study here:

Microbiome and Anxiety Yang 2019

Don’t hesitate to contact us if you need more information


FGI – New Distributor in the Middle East

Taiyo GmbH is going to enter the market of the Middle East and the Arabic countries by the company First Good Idea General Trading LLC (FGI). FGI is based in Dubai and is Taiyo’s new official distributor for nutrition ingredients in the region of the United Arab Emirates, Oman, Saudi Arabia, Lebanon, Syria, Iraq and Jordan.

FGI will be the only distributor in this area for marketing, distribution and sales in the following market segments:

  • Confectionary
  • Bakery
  • Pastry
  • Dairy
  • Beverage

We are very happy about this partnership. Due to FGI’s market knowledge, their experience and a good and close relationship to many manufacturers in the food and beverage industry in this region, we are convinced that this will be a successful and long-lasting collaboration.

For more information about FGI, please click on the following link:


Don’t hesitate to contact us if you need more information.

New formula for a Vegan Protein Shake – innovative Product Concept for Weight Management

Taiyo has developed an exciting novelty within the weight management segment – an innovative product concept of a Vegan Protein Shake! This shake is 100% soy and allergen free, 100% vegan and has a great coffee-cappuccino taste. This protein shake was developed on basis of latest studies. It is the first vegan shake having a combination of innovative and unique ingredients with added values for consumers. The goal was to create a shake with an outstanding taste, which enjoys broad acceptance.

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TAIYO adds cannabis alternative to its portfolio

Vegan ingredients, functional concepts and a CBD-free painkiller: Taiyo’s new developments attracted a lot of attention at Vitafoods in Geneva.

Schwelm (Germany), May 2018 – Taiyo, the health-promoting natural ingredients expert, used Vitafoods Europe, in Geneva, to debut innovative concepts that were particularly well received by manufacturers of sports nutrition and functional products. The most surprising innovation was a concept developed by Taiyo GmbH in Germany and partners for the European market: A legal cannabidiol (CBD) alternative that promises legal and safe consumption with a CBD effect. Also among the sought-after new products were a vegan protein shake concept based on chia protein and bean fibre, which contains green coffee beans, along with new prototypes for functional, clear, instant soups offering increased saturation and regeneration, with protein and fibre enrichment.

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Official notice of Name Change from TKI

We would like to inform you about a name change of Taiyo Lucid (TLPL) to Taiyo Kagaku India (TKI).

To produce Sunfiber the companies Taiyo Kagaku (Japan) and Lucid (India) created a joint venture in Aurangabad, India called Taiyo Lucid Pvt. Ltd. (TLPL). Taiyo Kagaku and Lucid owned 40% each of the shares on TLPL. Since then, the law in India recently changed and it became allowed for foreign companies to own the majority of companies that are based and producing in India.

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