SUNFIBER® ORANGE – THE FIRST SATIETY SOFTDRINK
TARGET OF THE PRODUCT
Jointly developed by natural ingredient experts, Taiyo, the German soft drink producer Sinalco and sweetener experts Sweethouse, Sunfiber® Orange is a functional soft drink that’s sugar free and enriched with dietary fibre. Owing to its high fibre and low-calorie status, it contributes to a healthy diet and supports weight management.
Taiyo’s Sunfiber® is derived from the Indian guar bean, a member of the legume family, and is therefore 100 % natural. Importantly, the dietary fibre is absolutely tasteless, odorless and water-soluble, so it doesn’t adversely affect the taste, mouthfeel or appearance of the end product. Sunfiber® is fermented by bacteria in the large intestine. This fermentation leads to a production of short-chain fatty acids (SCFA), which are absorbed by the mucosa and have a satiating and appetite-inhibiting effect.
As confirmed in a crossover study, the drink can increase fibre uptake and reduce calorie intake. As a result, it has been shown that the consumption of Sunfiber®-containing beverages significantly increases the feeling of satiety and reduces the energy intake of the next meal by 70 – 100 calories. Taiyo’s partner, Sinalco, contributed the basic recipe of its popular orange soft drink and the sweetening concept was developed by Sweethouse.