Hero ingredients on the rise

Hero ingredients are the hot topic that the food and beverage industry is talking about. But what is behind it?

Interest in products with added health benefits continues to grow. Immune health support, diabetes and weight management, bone and heart health, stress, lack of concentration and fatigue are all areas for which consumers have been seeking additional support in recent years. Not surprisingly, the corona pandemic has exacerbated the need for such products. If Taiyo looks at their own sales as a gauge, it can be seen that products with natural L-Theanine, for example, which can support rest, relaxation and good sleep, are in high demand right now. Also Innova Market Insights shows that L-Theanine (+64%) is one of the fastest-growing nutraceutical and functional ingredients in Food & Beverage (Global, CAGR 2016-2020).

Taiyo, as expert in the research and manufacture of functional ingredients, believes that true hero ingredients should be of natural origin and therefore bring natural health benefits without side-effects. Ideally, such ingredients would also be processed gently in order to maximise their beneficial effects. People suffering from various ailments or diseases often look for alternative or additional ways to strengthen both body and mind.

Benjamin Ferrer from FoodingredientsFirst.com has held an interview with Taiyo GmbH’s Managing Director Dr. Stefan Siebrecht and other experts of this industry. Please click here to read the whole article “Hero ingredients: Potent grape extracts, Sicilian citrus formulas and green tea ingredients in spotlight”.

Do you have any questions about Taiyo’s hero ingredients such as the natural L-Theanine product Sunphenon® TH30 or dietary fiber Sunfiber®? Please do not hesitate to contact us. We will be happy to help you with application possibilities for your consumer product!

Source: Innova Market Insights, Ingredient Focus: Hero Ingredients, August 2021

Picture source: Shutterstock | Blue Titan

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